Hi there!

I’m Danise. I’ve loved hair for as long as I can remember.

I started in this industry over three decades ago—earning $4.25 an hour, sweeping floors, and discovering just how powerful great hair can make a woman feel.

Since then, that passion has grown into four award-winning salons, a multi-million-dollar business, and a lifetime spent helping women feel confident in their own beauty.

After 30+ years behind the chair, here’s what I know for certain:

Hair isn’t just hair. It’s energy. It’s confidence. It’s how you show up in the world.

Beautiful Hair. Better Energy. Every Month.

There’s a moment I’ve seen thousands of times.
A woman sits down in my chair carrying the weight of her day - tired, distracted, maybe unsure. And then her hair starts coming together.

Her shoulders drop.
Her smile returns.
Her energy shifts.

That moment is powerful. And after more than 30 years behind the chair, I knew I wanted to create a way to deliver that feeling beyond the salon.

That’s why I created the Good Hair Energy Box.
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